Amazon profit calculator.
Put in your price and your cost, and see what the sale actually leaves you in the UK, Germany, France, Italy and Spain.
Fees from the Amazon Europe rate card, 1 February 2026Standard categories, FBA
Your product
The whole rate changes at the price line: 5% at or under £10 or €10, then 15%.
The price on the page, which is what Amazon charges its commission on.
Set it per store further down. It is not always the same rate country to country.
Import duty and shipping in, net of VAT. Always in pounds.
Each band shows what it costs in this store. 35 x 25 x 12 cm. Amazon charges on the greater of real weight and dimensional weight, which is length x width x height in cm divided by 5,000.
Your costs are in pounds and the EU stores sell in euros, so this turns one into the other, and the euro profit back into pounds at the bottom.
Profit per order, United Kingdom
£2.18
You break even at £11.16.
Net margin
17.4%
Return on cost
61.3%
Amazon takes
33.9%
Where the money goes, United Kingdom
| Sale priceWhat the customer pays | £14.99 |
| VAT at 20% | -£2.50 |
| Net sales | £12.49 |
| Referral fee15% above £10, on the price including VAT | £ |
| Fulfilment feeSmall parcel, up to 400 g, on the low-price rates for £20 and under, with the 1.5% fuel surcharge | £ |
| Digital services fee2% of the two fees above | £ |
| Advertising10% of net sales | -£1.25 |
| Returns at 4%£0.45 administration a refund, the fulfilment fee is not given back, and the unit is written off | -£0.43 |
| Landed cost | -£3.55 |
| Profit per order | £2.18 |
Type over any fee to use your own figure. The arrow puts the rate card back.
The same product in all five stores
VAT is not always the same rate from one country to the next, so set it per store. Prices move with your exchange rate until you type one in by hand.
| Store | Sell price | VAT | Amazon | Profit | Margin | In £ |
|---|---|---|---|---|---|---|
| UK | £ | -£5.09 | £2.18 | 17.4% | £2.18 | |
| Germany | € | -€5.76 | €2.78 | 19.0% | £2.40 | |
| France | € | -€7.61 | €0.82 | 5.7% | £0.71 | |
| Italy | € | -€6.77 | €1.45 | 10.2% | £1.25 | |
| Spain | € | -€6.30 | €2.02 | 14.1% | £1.74 |
The referral and fulfilment split for one store is in the breakdown. Click a store above to see it.
About these numbers
Standard categories and standard size tiers, for stock held locally or on Pan-EU. Treat it as a guide rather than a quote, because Amazon measures and weighs your stock itself and that measurement is what sets the fee you actually pay.
What this covers, and what it leaves out
- The referral fee is worked out on the price including VAT, which is how Amazon does it in the UK and EU. The minimum is £0.25 an item in the UK and €0.30 in the EU stores.
- Amazon has two rate tables for the same size band. The low-price one applies at £20 or under, or £10 in beauty, health, grocery, books, office, kitchen and business supplies, with €11 in Germany and €12 in France, Italy and Spain. The calculator moves between them as you change the price.
- Germany uses the Central Europe Programme rate. Without it, add €0.26 a unit.
- The digital services fee is set for a business established in the UK: 2% in the UK and Germany, 3% in France, Italy and Spain, charged on Amazon's own fees.
- Left out: peak season rates, storage, cross-border EFN fees, the surcharges for aged or thin stock, returns processing fees, batteries and hazardous goods, media closing fees, and the categories Amazon prices differently, such as clothing, footwear, grocery and pet food.
The terms are all in plain English over on Amazon explained. General information, not tax or legal advice.
Want the real numbers?
Send us the product and we will run it properly, with your freight, your VAT position and the stores worth being in.