What does Amazon take from each sale?
Every sale pays a referral fee, a percentage of the sale price including value added tax (VAT). If Amazon ships your orders you also pay a Fulfilment by Amazon (FBA) fee per unit plus monthly storage, with a 1.5% fuel and logistics surcharge on the per-unit fee in the UK and EU stores since 17 April 2026. The FBA fee goes mainly by size and weight, not price, so a cheap, bulky high-street best-seller can lose money per order before advertising or the digital services fee comes into it.
If you've read US guides: The US fuel and logistics surcharge is 3.5%, so US fee guides overstate it for the UK and EU stores.

